Amazon Publishing


Gina and Laurel, editors of the Amazon Quarterly, were guests at the rooming house on Green Street  late July of 1973. They didn’t at the time use their patronymns Covina and Galana, in common with many other radical lesbians. They had started to publish the lesbian feminist arts journal in the basement of their Oakland California home the previous summer. Now, with the loan of a VW camper van, they were making a three month circuit of the U.S. and Canada visiting the Quarterly’s readership. This “lesbians around the country expedition” would eventually encompass 12,000 miles, gathering a collection of fifty-two taped interviews with lesbians along the way, as well as new contributors and subscribers.

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Volume 1, Issue 1, Fall 1972

Despite, or maybe because of, “having heard much about you women from Robin Morgan,” they just collapsed in the Kollwitz room at Green Street when they arrived in Northampton. After nearly two months on the road, they needed several nights here to quietly decompress. Gina later wrote a thank you note to me:

 I want to let you know how important the space you allowed was for me, & for Laurel too. That week was the first time on the trip we’d stopped long enough to think at all, and understandably we found ourselves far from ourselves. We were able to change after that, & continue a more mythic journey than the professional lesbian ambassadress headset had allowed. I hope (& expect) to see you again when I don’t feel the need to reserve myself as I did then just because it was allowed and understood.

Your vision of community is still strongly with me. We met other women the rest of the trip, not groups but a few women here and there, who also are living out of the same vision. I hope some of the best that’s happening__no not that but the highest visions__ will show in A.Q. this time.

         Love to you & the sisters there. Gina

The note included a request for artwork, some of which I sent to them in Oakland. They published a double issue in October 1973  to begin to share the material they had gathered on the trip. It included five of the many newly transcribed interviews as well as an extensive directory of the feminist and lesbian activity that they had discovered on the journey. The listing of women’s centers and feminist or lesbian groups; publications; bookstores; art groups (radio, theater, film, music, visual); presses; and lesbian bars included the Valley.

volume 2 #1

 

The next issue of Amazon Quarterly (Dec. 1973) included two of my woodcuts. Also printed was a review by the Northampton Women’s Film Coop of Jan Oxenberg’s film short Home Movie, one of the first (and positive) self–portrayals of lesbians.

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My woodcut published in AQ Dec. 1973 issue

More of my artwork was published in the July 1974 issue as well, which also included an excerpt from Northampton author Elana Nachman’s (later, Dykewomon) just published novel Riverfinger Women. Laurel’s review describes the hardcover ($3) from Daughters, Inc. Plainfield VT as “a whirlwind picaresque psychedelic nostalgic piece about the author’s often ill-fated adventures in youth and lesbian cultures of the late 60s and 70s.” (This AQ issue also had work from their poetry editor Audre Lorde!)

The July 1974 issue was the first to be published on the East Coast. Gina and Laurel had just moved to West Somerville Massachusetts from California. One reason for the move was to enable them to teach an ovular on contemporary lesbian culture as part of the Cambridge-Goddard School for Social Change Master’s degree program in feminist studies.

Despite their intentions, only two more issues were forthcoming. The editors sought to leave the city for a home in the country somewhere, perhaps the New England woods. An anthology of Amazon Quarterly content was published instead in 1975 as The Lesbian Reader, followed in 1977 by The New Lesbians: Interviews with Women Across the U.S. and Canada.

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The Lesbian Reader: An Amazon Quarterly Anthology. Dec. 1975. Barn Owl Books. Amazon Press Oakland CA.

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The New Lesbians: Interviews with Women Across the U.S. and Canada. 1977 Moon Books. Reprinted 2000 Random House.

In some ways, they had prepared their readers for this discontinuation through their last two issues. In the final issue, March 1975, they focused on sexuality, noting that it would be the last time they focused content on lesbianism per se. Future issues, rather, would be about what passionately interested lesbians. The next issue was to be devoted to energy: kinds of energy, how to create, share, and use it. They introduced this subject with a Ouija reading on sexual energy.

In the previous issue, Nov. 1974, they completed the three installments of Laurel’s “How to Make a Magazine,” sharing the hard-won knowledge gained over their three-year publishing history. The do-it-yourself demystification of the newly available offset printing press publishing process for magazines, books, and newspapers encouraged others with no experience to try it. Typesetting, layout, printing and distribution were all covered step by step.

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Amazon Quarterly Nov. 1974

Accompanying this DIY message was an annotated directory of “the Feminist Press,” those women around the country who were already doing it. The listing by Gina of fifty-two U.S. feminist periodicals was limited to those having more than a local newsletter-type content. Eight English Language periodicals outside the U.S. were also listed.

Of these sixty periodicals listed in the October 1974 issue, nine were noted as being lesbian. In addition to the Amazon Quarterly, two Daughters of Bilitis chapters in San Francisco and Boston, and lesbian feminists in Chicago, Lansing, Iowa City, Minneapolis, Los Angeles and Palo Alto were producing newsletters, newspapers, magazines and pamphlets. Northampton lesbians in the early 1970s shared news, opinions, as well as creative work, in at least some of these new publications: The Lesbian Connection, Lavender Woman, Lesbian Tide, and Off Our Backs. Focus, the Boston DOB publication, also included some news of the Valley.

The AQ was prescient in encouraging self-publication.  The 70s witnessed the greatest explosion of lesbian periodicals seen to date. Prior to Stonewall, only four U.S. lesbian publications are known: Vice Versa (1947-48), The Ladder (1956-1972), No More Fun and Games (1968-73), and Maiden Voyage (1969-71). In a partial compilation on Wikipedia from archive holdings, at least seventy-eight titles from the 1970s have been identified. I would note that the overlap with feminist publications is fuzzy. Also some (probably many) smaller, obscure periodicals are missing, such as Northampton’s Old Maid and Dyke Doings.

Like Northampton lesbians’ novice attempts, many of these new 70s publications around the country produced just a few issues. It was joked that if any four lesbian feminists got together they would produce a newsletter. Only about a quarter lasted a handful of years or more. The words and art of local lesbians were also printed in some of the more successful of the lesbian magazines that started in the later 70s, including Sinister Wisdom and Womanspirit. In this way, local lesbians joined a country-wide community of ideas, a network of shared information and vision claiming an identity, creating change, and shaping a new world.

 

FYI: Gina and Laurel eventually returned to the West Coast. Gina Covina is, according to internet info, farming in Northern California. She published the authoritative Ouija Book (1979 Simon & Schuster) and a speculative fiction City of Hermits (1983 Barn Owl Books.) Laurel Galana Holliday got an advanced degree from Antioch College, became a Psychologist, and has been teaching Psychology and researching gender identity in Seattle, Washington.

SOURCES:

__Gina. Undated [early Sep. 1973] letter to Kaymarion.
__ pdf’s of the 9 issues of AQ can be found online at the lesbian poetry archive: http://www.lesbianpoetryarchive.org/AmazonQuarterly

__Potter, Clare. the Lesbian Periodical Index. Naiad Press. Tallahassee FL. 1986.

__Wikipedia. “List of Lesbian Periodicals in the United States.” https://en.wikipedia.org/wiki/List_of_lesbian_periodicals_in_the_United_States

__Latimer,Tirza True. “Amazon Quarterly: Pre-Zine Print Culture and the Politics of Separatism” in Rachel Schreiber, editor, Modern Print Activism in the United States, Ashgate Publishing, Burlington VT. 2013. http://www.lesbianpoetryarchive.org/sites/default/files/ModernPrintActivismintheUnitedStates pdf

__Further reading, some brief background on lesbian magazines: https://www.autostraddle.com/six-lesbian-magazines-that-changed-the-world-and-then-disappeared-140806/

The Printed Word


The printed word was essential to the spread of radical ideas and information in the 1970s, both the means to reproduce pages and to circulate the resulting papers. Any information that challenged the dominant narrative was simply not available in the mainstream newspapers. It wasn’t broadcast on radio or TV, and was not available at newsstands, bookstores, or libraries. Valley Feminists and Lesbians, as well as Gays, out of necessity, created their own news media, literature, and distribution networks, joining others in the region and nationally.

The dearth of factual information and critical thought was so great in the 1970s that it resulted in many new groups immediately forming libraries. These collections of all kinds of hard-to-find printed material were brought back from events outside of the Valley and ordered or subscribed to by mail. I saw these pamphlets, small paperback books, newspapers, and magazines make their way into libraries at the UMass Student Homophile League/Gay Liberation Front office (where I was a co-coordinator), and in each of Northampton’s Valley Women’s Center , Lesbian Gardens, and Common Womon Club. All these groups had the physical space to shelve them.

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UMass Student Homophile League mimeographed newsletter 1971

Most new local groups also produced a newsletter for members. Archives today often house odd-appearing local ephemera from this period such as the Student Homophile League newsletter included above, unevenly printed in splotched typewriting. While a  very few groups (early Springfield Women’s Center) employed the purple-lettered ditto process to duplicate pages, the AB Dick mimeograph machine was indispensable to most groups. The usual run was under a thousand copies. This was how the Valley Women’s Center printed its hand collated, stapled, and addressed monthly newsletter. The use of that machine was lent by VWC to other groups, including the Student Homophile League.

A cousin of the silk screen printing process used for posters and T-shirts, the mimeo impression to be printed was cut in the coating of the fabric stencil with a manual typewriter, another indispensable tool of the time. The mimeo machine was cranked by hand and had a center tank filled with ink. One sheet of paper at a time was printed with ink that poured from the tank through the stencil wrapped around it.

2000px-Mimeograph.svg 1970 wikipedia

Subscription to these mimeographed newsletters, as well as to newspapers, were often exchanged between groups, forming valuable networks of information on the latest news, actions, gatherings, upcoming events, research findings, and analysis. Despite the risk of snooping and sabotage, most of these were circulated by [snail] mail to group members and other groups. Given the high cost of postage, it was well worth the effort to, if at all possible, get a non-profit bulk mailing permit. Mailing lists became valuable commodities, as was any technology that helped transfer the address onto the pieces to be mailed other than handwriting each.

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My subscribed to newsletter mimeographed from Valley Women’s Union with carbon-copied, peel-off mailing label

Mimeograph duplication wasn’t limited to little local flyers or newsletters. Some of the national and regional news sources we came to rely on here in the Valley also had mimeo origins. Made available at the one-shelf Sweetcoming Bookstore in Lesbian Gardens, Lesbian Connections, the oldest still existing national Lesbian publication, started as a stapled mimeograph in 1974. Gay Community News, the New England radical newspaper produced in Boston, started in 1973 as Gay Community Newsletter with a two page mimeo. Their publication New England Gay Guide 1975 was also mimeographed. Yes, the stapler was also a very necessary tool.

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Gay Community Newsletter June 17, 1973. Courtesy of the history project (Boston.) First edition of what was to becomes Gay Community News .

Frequently found today in archives are the now brittle and tanned tabloid-formatted newspapers, offset printed on cheap newsprint. These were produced by larger organizations in the Movements.  They were distributed by mail, carried in bundles to and from various events or gatherings, and eventually sold locally at alternative newsstands or bookstores. The national feminist news became available in Off Our Backs,  the offset printed newspaper started in 1970.

Also available for reading and sale at Northampton’s Valley Women’s Center at 200 Main St. was the now classic women’s health handbook, Our Bodies, Ourselves, in a 1970 first edition as a large stapled newsprint pamphlet titled Women and Their Bodies: a Course printed by New England Free Press. This had been developed from mimeographed handouts created as the course was taught to Boston-area women in 1969.

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1970 first edition of what was to become Our Bodies, Ourselves, the classic manual of  health information that had been hidden from women or misinterpreted by Patriarchal medicine.

Before the existence of the internet and its electronic media, this meant having, or having access to, an offset press for issues reproduced in large numbers, which meant a thousand or more. “Access to an offset press” meant finding a printer who had, not only a press, but also tolerance, if not acceptance, of radical material. Regionally, the New England Free Press, which opened in 1968 in Boston, began to fill that need. They printed the Northampton Women’s Film Coop’s first catalog in 1972. For the most part, they produced new radical left material. However, feminist and gay pamphlets printed by them included “The Woman Identified Woman;” “Out of the Closet: A Gay Manifesto;” “The Politics of Housework;” “The Myth of the Vaginal Orgasm;” and Witches, Midwives and Nurses. I was able at the time to find most of these at events and in the Valley Women’s Center library.

Valley feminists briefly broke into tabloid-formatted print with single issues of the Full Moon in 1972 and 1973.  The printer is not credited, but the directory included in each newspaper traces the regional development of the feminist network, including its publications.

full mon 72 73

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Listing in 1972 Full Moon the regional beginnings of a feminist publications network

It was a significant event when women bought a used Chief press and set it up in rented space on Hawley Street as Mother Jones Press in July 1973. With this, Northampton joined the Feminist Press Movement* that was spreading across the country. Some of what they printed included the Valley’s first Lesbian newspaper, Old Maid; the second Women’s Film coop catalog; flyers used by Valley Women’s Union in organizing waitresses; and the 1973 Women’s Guide to Amherst-Northampton produced by the Women’s Information Project.

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Illustrated by Lorie Leininger

These printed materials were not readily available in Northampton in the early 1970s unless one visited Lesbian Gardens or the Valley Women’s Center, attended an event, or subscribed.  Materials became more visible and available when the radical Spark Bookstore collective formed in Florence in 1974 and moved to downtown Northampton space, on the second floor next to the Calvin Theatre in 1975.  They made sure to include lesbian , gay and feminist publications and advertised that in Dyke Doings. A similar effort began on the UMass Amherst campus in 1975 as the People’s (Women’s) Newsstand and Spread the Word Distribution.

spark ad spring 75_edited-1peoples newstand 77_edited-1

There is also a feminist and Lesbian literary publishing history for this period, as well as a history in film and broadcast, which I will address in later posts. The initial publishing efforts here laid the groundwork for the 1979 milestones of the first publication of the Valley Women’s Voice newspaper and the opening of Womonfyre Books on Masonic Street in Northampton.

Throughout the 70s, mimeograph continued to be relied upon. When the Valley Women’s Union was evicted from 200 Main Street, they moved their mimeograph machine to the upstairs of the Common Womon Club, where it continued to be used by radical groups until it was supplanted by photocopying.

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Mimeo IOU paper envelope from Common Womon Club

Sources:

__Lesbian Connection is online. http://www.lconline.org/

__“How Boston Powered the Gay Rights Movement.” Boston Globe. https://www.bostonglobe.com/ideas/2013/06/01/how-boston-powered-gay-rights-movement/wEsPZOdHhByHpjeXrJ6GbN/story.html

__History of Off Our Backs. http://www.triviavoices.com/an-interview-with-carol-anne-douglas.html#.Weya_Yhrw2w The history of this longest running feminist paper, and past and current media influences, is discussed in an interview with OOB staff woman Carol Anne (“Chicken Lady) Douglas posted in the now online journal Trivia.

__ Our Bodies, Ourselves history. http://www.ourbodiesourselves.org/history/preface-to-the-1973-edition-of-our-bodies-ourselves/

__New England Free Press publications listing Healey Library UMass/Boston http://www.lib.umb.edu/node/1628

Further Reading:

__*A brief overview of the Women In Print Movement can be read as a sample “look inside” on Amazon.com. See this Introduction by Jaime Harker and Cecilia Koucher Farr to This Book is an Action: Feminist Print Culture and Activist Aesthetics. University of Illinois Press. 2015. https://www.amazon.com/This-Book-Action-Feminist-Aesthetics/dp/025208134X/ref=sr_1_1?s=books&ie=UTF8&qid=1527873535&sr=1-1&keywords=this+book+is+an+action#reader_B016LLE3H2